In its latest campaign titled Tracked, Apple presents a well-crafted, personified illustration of its App Tracking Transparency policy. The ad revolves around an iPhone user who goes about his daily schedule in London. Countless people, meant to symbolize tracking apps, follow him around as ‘Mind Your Own Business’ plays in the background.
Featured Posts
Electronics
The Mac Effect
For all those stuck in the eternal Mac vs Windows debate, I have just one piece of advice – You have to use it to believe it!
Fast Moving Consumer Goods
Cadbury Temptations – The Sibling Bond
There is something special about Cadbury’s premium chocolate ‘Temptations (Rum and Raisins)’. It’s the only interest that is common
Boroline – Healthy Skin
What can be integral elements of a Bengali’s life? The list would include Durgapuja, Rosogolla, Rabindranath Tagore, Satyajit Ray
Lay’s – A Pack Of Fun!
Be it babbling or gossiping, when two or more friends gather at a place, one common thing they share
Opinion – Articles by Editorial Team
Titan’s ‘Mere Papa’ campaign released across its social media handles on the occasion of Father’s Day. Created by Ogilvy Bangalore, the digital film widens the circle of fatherhood, highlighting that it’s time we celebrate all fathers!
Tide’s latest commercial features Ayushmann Khurrana in a cross-gender role as he plays three different members of a family. The commercial kickstarts the P&G-owned detergent brand’s partnership with Ayushmann as its brand ambassador for India.
Brand Resonance
The degree of connection that the consumer has with a brand; the extent to which they feel in sync with it
Brand Essence
The heart and soul of a brand, it is a core intangible attribute that helps consumers differentiate it from its competition
Brand Equity
Differential effect accrued by brand knowledge on the consumer response to the marketing of a brand
Brand Identity
Visible elements & organisational elements (Vision, Mission, Culture, Positioning,etc) that represent how a company wants the consumer to perceive the brand
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